The Concept of Sex Appeal and Its Influence on the Consumer

In this constantly modernizing world it can be quite hard to avoid excessive visual bombardment. The cities are filled with imagery that people a few decades ago deemed impossible. A sexual revolution has greatly impacted the marketing techniques of major organizations. As the new generation of young adults, we desire to understand how the phenomenon of sex appeal came about and why it influences so many of us on a daily basis. In our quest to gain more knowledge about this topic we seek to find out if basic variables such as gender and age in relation to sex appeal influence purchasing. More complex variables such as confidence and the personal interpretation of the individual’s beauty/attractiveness may give us more insight into the†¦show more content†¦Sex appeal in advertising can negatively impact the consumer which lacks self confidence as the overly styled images of beautiful and sensual faces act as bait. The more unhappy one is, the more one will depend on pr oducts and buyable commodities to ease this self doubt. A study conducted by researchers from the university of Illinois and Minnesota stated that â€Å"By the time children reach early adolescence, and experience a decline in self-esteem, the stage is set for the use of material possessions as a coping strategy for feelings of low self-worth.† (Sato, 2007). The article also explains that a lot in terms of societal happiness has changed over the past 50 years, â€Å"Yet as societies become richer, they do not become happier. In fact, the First World has more depression, more alcoholism and more crime than fifty years ago.† Along with the need to earn more to be able to consume more comes a range of problems which use the consumer as their prime target. Compulsive shopping is a disorder continuously affecting insecure consumers. This sickness was discovered by German psychiatrist, Emil Krà ¤pelin and is â€Å"characterised by an irresistible urge to buy items that are either unneeded or unwanted†¦most compulsive buyers are young women who spend excessive amounts on clothing, shoes and makeup.† (Andreasen Et. Al, 2006) Here one can identify thatShow MoreRelatedAdvertising Appeals Aim For The Audience1077 Words   |  5 PagesDifferent strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is â€Å"Carl’s Jr all natural burger†. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad featu res ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She getsRead MoreThe Problem About Using Sex in Advertisements Essay1269 Words   |  6 PagesAdvertising is an important form of communication between products and customers. How to get viewers’ attention is first thing need to consider for advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous controversy, it is considered so risquà © and inappropriateRead MoreAdvertisements Are Empowering Women And Making Money For Brands Essay1449 Words   |  6 Pagesportray women in a certain way which causes body image issues. It has been researched and discussed in the media on ways to change this un realistic body image we expect women to have when selling products. Did you know that not only using women as sex objects in ads is causing a body image epidemic, it is causing companies to lose money? â€Å"Femvertsing† is what advertising companies need to start doing. â€Å"Femvertising defined by moderator Samantha Skey, as profemale messaging within advertising† (BahadurRead MoreAdvertisements Are Empowering Women And Making Money For Brands Essay1472 Words   |  6 Pageswomen a certain way which causes body image issues. It has been researched and discussed in the media on ways to change this unrealistic body image we expect women to have when selling products. The thing is, did you know that not only using women as sex objects in ads is causing a body image epidemic, it is causing companies to lose money. â€Å"Femvertsing† is what advertising companies need to start doing. â€Å"Femvertising defined by moderator Samantha Skey, as profemale messaging w ithin advertising† (BahadurRead MoreSubcultures and Subcultural Marketing1424 Words   |  6 Pagescultural divisions are based on a variety of socio-cultural and demographic variables such as nationality, religion, geographic locality, race, age, sex, and even working status. Objectives After studying this chapter we should be able: ïÆ' ¼ Understand the concept of subcultures; ïÆ' ¼ Identify the various types of subcultures and measure their impact on consumer behavior. Subcultures Culture can be divided into subcultures: The term subculture refers to a category of people who share a sense of identificationRead MoreMarketers face many challenges on a daily basis. The biggest one would be false advertising. Most1200 Words   |  5 Pagesis a hard decision too. Like promoting sex and tobacco to them is unethical, even though businessmen know it, they are bound to do it in order to make profit. Most of the time, protecting the environment can be a major challenge too. For industries and factories, it causes pollution and contributes to global warming. It produces harmful products for the animals and water-bodies too. Some common criticisms are: Use of sex: most businesses nowadays, use sex to promote products. For example, Victoria’sRead MoreBad Side of Advertising1445 Words   |  6 Pagesthinking in order to create artificial product needs in consumers. Advertising is an excellent form of communication. Advertising delivers a wealth of information to consumers on varying topics including healthcare and education. The commercial Above the Influence, is a good example of informative and helpful advertising. This particular commercial attempts to reduce teenage addiction to cigarettes. Other helpful advertisements inform consumers on healthcare topics such as heart disease and diabetesRead More The History of Sex in the Media and Present Day Implications1687 Words   |  7 Pagesfinally settle with the issue of sex in the media. Within this extended essay I will attempt to shine light on the history of sex in advertisement and examples of different ads, prove sex sells any and everything, the role the media plays in our youth’s lives and creates hyperactive sexual development in children between thirteen and seventeen years old and how the media degrade women and associate them as mere objects. I will also provide various defin itions of sex in the media, visual representationRead MoreHow Much Did You Pay For Your Self Esteem?2198 Words   |  9 PagesComposition Krista Drake January 8, 2014 Miller i Outline THESIS: Companies tactfully manipulate teens as consumers through the use of provocative physical, social, and logical sex appeals to impact the ability of men and women alike to be persuaded. I. Physical Sex Appeals A. Usage B. False Promises II. Social Sex Appeals A. Dissatisfaction B. Gender Relations III. Logical Appeals A. Long-Term Effects B. Brand Tactics How much did you pay for your self-esteem? You will be influenced byRead MoreThe Work Of Andy Bennett1398 Words   |  6 PagesFashion has a deeper influence in people’s lives. Now days fashion show parts of individual’s identities, which shows who they are as people. The first idea will be discussing Bennett’s statement â€Å"Fashion provides one if the most ready means through which individual can make expressive visual statements about their identities† (2005: 96) explaining the social identity of people and how they represent themselves through fashion. The second idea is discussing identity through sex and gender and how it

What is Psychographics - 885 Words

What is Psychographics? Psychographics is a research focused on the psychological aspect of the buying behaviour and consumer lifestyle that includes their activities, interests and opinions. The psychological factors that affect their buying decisions include motivation, perception, learning, attitudes and belief hence in order for this method to be successful, marketers must first identify the needs and wants of customers because without proper understanding, marketers will not be able to produce the correct products to offer. Thus, by identifying the needs and the wants, it helps to create a more accurate and a stronger marketing mix. Need is something that a consumer feels that is essential for them to consume or to have which awaken certain drive that directs a person’s behaviour to potentially achieve this satisfaction. Need is developed when consumers are in the state of disequilibrium and feels the urge to satisfy a need. Influences from reference groups, cultures and social class can determine the kind of products they purchase depending on how influential and cohesive these reference groups, cultures and social class are. Reference groups refer to people consumer associate with on a daily basis for example family because how children were brought up can determine how and where they spend their money or reference group can also refer to people they look up to and aspire to belong to a particular group are known as aspirational group for example the popular crowdShow MoreRelated2.What Is Psychographics?. Psychographics Is The Study1153 Words   |  5 Pages2.What is Psychographics? Psychographics is the study of personality, values, opinions, attitude, lifestyle. It can also be seen as an equivalent of the concept of culture when it is used for segmentation at a national level. Psychographics is commonly known as study of ‘lifestyle’ of consumers. It plays an important part in building consumer behaviour and helps in the promotion of those products and services which are related to items of personal care, fashion, automobiles, telephone servicesRead MoreSegmentation and Target Market Paper1094 Words   |  5 Pagesstress-free environment and ease of access when service is needed. This is what the consumers purchased decisions are determined by. When coming up with a decision on where to put a new location for the business, the information will bring about where your target market is located, for this, the demographics is an exceptional tool. Demographics give a widespread of who are your customers, where they are to be found at, and what they do. Although GEICO may have figured out their demographics groupRead MoreDemographic and Psychographic Information: Critical Aspects to Effective Marketing Communications1194 Words   |  5 PagesDemographic and psychographic information are critical to effective marketing communications. For the owner of a small clothing store, being able to understand who your customers are and how they think is essential to growing your business. We know that you do not have a large marketing budget, so the key marketing challenge is to use your limited marketing resources effectively. This memo will outline to you how demographic and psychographic information can be critical not just to reaching yourRead MoreMarketing Communications Memo1086 Words   |  5 Pageschange depending on who the target audience is. A message that is targeting young consumers, like an advertisement for the Twilight movie would be different than one targeting men. The same can be said for having a better understanding of t he psychographics of the consumers. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective. People who are interested in fast cars would be drawn to advertisements that include fast cars in the messageRead MoreThe Relationship Between Marketing And Consumer Behaviour And A Marketing Strategy Essay1390 Words   |  6 Pagesbusiness bond. Connect up as two human beings before you connect up as buyer and seller. 5. All marketing has two messages — the stated message and the metamessage. The stated message is what you say. The metamessage, often stronger than the stated message, is what your marketing looks like, feels like, where it appears, what size it is, and how professional it appears. 6. If you’re interested in increasing your share of market, the way to do it is to first increase your share of mind. If you go only forRead MoreIntegrated Marketing Memo1290 Words   |  6 Pagesplan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it is important in terms of demographic and psychographic data collected. This plan’s goal will be to ensure effective branding across all platforms of advertising mediaRead MoreWhat Is A Market? Essay1142 Words   |  5 PagesWhat is a Market? Again, this seems like another absurd question. However, this is another thing that will impact your business idea. The â€Å"market† in its most general sense is either â€Å"mature† or â€Å"not mature.† A market is considered to be mature when it has reached a state of equilibrium, which just means there is an absence of growth or a lack of innovation. Equilibrium can also be achieved, or can be considered a byproduct of maturity, when supply matches demand. Clearly, this state can prevailRead MoreIdentifying Market Segments And Targets1191 Words   |  5 Pagesare many different levels of market segmentation such as, geographic, demographic, psychographic, and behavioral segmentation (Kotler, Keller, 2012). The geographic segmentation used when the marketers segment the market by focusing on a specific geographic area (Thomas, 2007), demographic segmentation concentrates on gender, age, housing type, income, and the educational level (Thomas, 2007), the psychographic segmentation is studying the customers behaviors, emotions, beliefs, and lifestyle (ThomasRead MoreQuestions on Self-Reflection629 Words   |  3 PagesSelf-Reflection What personality type did you chose and what elements in your project specifically relate to that personality type and why? How did you market to the strength of your chosen psychographic? For this project, I chose a personality that would prefer to stand out from the crowd. Both the product used and the print advertisement were intended to be focused on a target market who psychographic who had outgoing personalities and did not mind attracting attention to themselves. This psychographic wouldRead MoreRed Bull Environmental Scan1129 Words   |  5 Pagesstrategies in accordance. In order to deliver value to the company and its shareholders, Red Bull’s environmental scan considers factors such as stakeholder analysis, the energy drink industry/market, competitor analysis, demographic variables, psychographic variables, and economic trends. In regard to stakeholders, Red Bull utilizes the P.E.S.T (Political, Economic, Social, and Technological) model of analysis. In regard to Political Stakeholders, the company is subject to the mandates of both domestic

Migration Legislation Amendment Free Samples - Myassignmenthelp.Com

Question: Discuss about theMigration Legislation Amendment. Answer: Part A A student Guardian visa (subclass 590) is for that person who wants to stay in Australia as the guardian, parent, and close relative of the applicant of student visa or any person who holds student visa. For the purpose of applying this visa it is necessary that: Applicant or holder of the Student visa must be under the age of 18 years. Applicant of student Guardian visa (subclass 590) must be above the age of 21 years. As per sub clause 590.611 (1) of the Migration Legislation Amendment (2016 Measures No. 1) Regulation 2016 - Schedule 4, if visa is provided to the person who satisfied the requirement of sub clause 590.211(2) or (3) then following conditions are imposed on the applicant: 8101- Person who holds visa must not conduct any kind of work in Australia. 8201- While residing in Australia holder of the visa must not conduct any studies or training for the period extends 3 months. 8501- Individual who holds visa must make necessary arrangements related to insurance of health till the time holder resides in Australia. 8516- Individual who holds visa must be the person who continuously satisfied the primary criteria specified for the respective visa. 8534- Holder of the visa cannot apply for the substantive visa other than protection visa or Subclass 485 (Temporary Graduate) visa while residing in Australia. 8537- Clause 1 of this condition states that for the purpose of class 590 if the nominating student is resides in Australia, then holder of the visa must resides in Australia. Clause 2 of this condition states that holder of the visa must reside with the nominating student, provide adequate accommodation and support to the nominating student, and also ensure welfare of the student who is nominated. 8538- In case holder of the visa leaves the Australia without taking the student with him then holder must provide evidence to the minister in relation: That reasonable and sufficient reasons are present for this purpose, Alternative arrangements are made by the holder for the accommodation of the student, support and welfare of the student till the time holder comes back to Australia. If nominated student is not turned 18 then adequate arrangements made by the holder are approved by the minister (Australian Government, n.d.). In the present case, Aysel is the Widow and came to Australia on a Student Guardian (subclass 590) visa for the purpose of looking out her only daughter Melek (16 years). Conditions 8101, 8201, 8501, 8516, 8534, 8537 and 8538 are imposed on Aysels visa. While residing in Australia, Aysel met with Dennis who is an Australian bachelor and they fall in love with each other. Later they decided to get marry. For this purpose Aysel wants to apply for permanent visa without returning to home, because she did not want to leave Melek on her own in Australia. As stated in condition 8534, Holder of the visa cannot apply for the substantive visa other than protection visa and Subclass 485 (Temporary Graduate) visa while residing in Australia. Therefore, Aysels cannot apply for any permanent visa while residing in Australia. Part B Orphan Relative visa (subclass 837) is the visa which allowed the child to permanently reside in Australia with the relative who is sponsoring the child, and for the purpose of applying getting this visa it is necessary that applicant must: Live in Australia Child must not be older than 18 years or 18 years, and Child must get sponsorship through relative who is the brother, sister, grandparent, aunt, uncle or step-equivalent of the child. It must be noted that sponsor must be an Australian citizen, an Australian permanent resident or an eligible New Zealand citizen. Sponsor must be older than 18 years of age. Child must not be married or in a de-facto relationship. Child must be in situation in which it is not possible for his parents to take care of the child, and Child must satisfy all health and character requirements (DIBP, 2017). As stated above, child can apply for this visa if it is not possible for his parents to take care of the child, because of the following reasons: Both the parents are dead Parents are not capable to take care of the child. It is not possible to found the parents. It is not possible for the child to apply for this visa if the parents of child are able to take care of the child but they do not want to take care. It must be noted that this visa allowed the child to do following things in Australia: can stay in Australia on permanent basis, is allowed to work and study in Australia Can enroll in medicare. Is able to apply for the citizenship of Australia. Child can travel in or outside Australia for the period of 5 years from the date visa is granted. After the period of 5 years it is necessary that child applied for another visa to stay in Australia. Best interest of the Child- department will not grant this visa if it is not in the best interest of the child who is younger than 18 years of age. Health- it is necessary for child to satisfy all the health requirements, and results of health tests are valid for the period of 12 months. Character- in case child is older than 16 years of age then it is necessary for child to meet the character requirements. They must attached police certificate from each country in which they reside for the period of 12 months or more in last 10 years after they turned more than 16 years of age. Child must not arrange the police certificates until the department ask them to do. Debts to the government of Australia- child must not have any outstanding debts towards the government of Australia and in case they have any debts towards Australian government then they must make necessary arrangements to repay those debts (Australian Government, n.d.). In the present case, one evening Aysel and Melek returned from the school after attending parents teacher meeting. When they were on their way to the home, at that time a drunk driver cross the red light and crashed the car of Aysel. Because of this accident Aysel killed on the spot, but Melek was more fortunate than Aysel and suffered only minor injuries from that accident. Hasan is the first cousin of Aysel, and he is an Australian citizen resides at Cabramatta. Both Aysel and Melek visited Hasans house on regular basis and Melek called him uncle. After the death of Hasans Sister, Hasan visited Melek in the hospital and told her that he will be there for her and look after her. In this case Melek can apply for Orphan Relative visa (subclass 837) because this visa allowed the Melek to permanently live in Australia with Hasan, and Melek meet all the requirements of this visa, that is: She resides in Australia She is only 16 years old, which means she is younger than 18 years, and She gets sponsorship from Hasan who is the uncle of the Melek. Hasan is an Australian citizen, and older than 18 years of age. She is not married nor in a de-facto relationship. Both the parents of Melek are dead, and there is no one who can take care of her. Part c Remaining relative visa (Subclass 835) - this visa allowed the visa holder to live permanently in Australia if their near relatives are living in Australia. Through this, visa holder can live in Australia on permanent basis. Applicant is eligible for this visa if (DIBP, n.d.): Their only relative is living in Australia. Applicant gets the sponsorship from their eligible near relative. Applicant has someone who will provide assurance of support. Applicant must meet health and character requirements. Applicant is not eligible for this visa if sufficient grounds are present which make the applicant believe that there are some doubts in the success of the application, because charges paid by the applicant for visa application will not be refunded in case applicant withdraws their application or it is refused by the department. It is necessary that sponsor must give support, accommodation, and financial assistance for the first two years of residency in Australia to their relative or their family member. It is necessary that sponsor must be 18 years of age or older, and must be an Australian citizen, Australian permanent resident, eligible New Zealand citizen. Sponsor must be settled and resided in Australia. This visa allowed the applicant to stay in Australia on permanent basis and if applicant is eligible then he can apply for permanent residence. It is necessary that while making the application of this visa, applicant must be in Australia, and at that time also when visa is granted. These provisions applied on all the applicant of this visa. Assurance of Support- it is necessary for applicant to get assurance or support from person or organization. Up to 3 persons can jointly provide support to the applicant. Assurer provide bank guarantee and must make relevant preparations for that. Preparations involved depositing the money with the bank for the purpose of covering the amount of the bank guarantee. Obligations on applicant- it is necessary for applicant to compile with the Australian laws. Person or his/her partner does not sponsor any person for this visa if person already sponsor any other person for any of the following visa stated below: Laws of the home country of the child give permission related to the removal of the child. Remaining Relative visa (subclass 115) Remaining Relative visa (subclass 835) Preferential Relative visa (subclass 104) Family visa (subclass 806) Person can sponsor the applicant by lodging Form 40 Sponsorship for migration to Australia with the application. It must be noted that applicant can change the sponsorship till the time decision is pending on the application, and it is necessary that new applicant lodge new form 40 for this purpose. It is necessary that sponsor must provide support to the relative for the period of two years from the date visa is granted to the relative, and must help them by providing support, accommodation, and financial assistance (VISA bureau, n.d.). Therefore, Hasan can also apply for this visa for the purpose of getting the permanent residence in Australia for Melek, and for this purpose Hasan must sponsor Melek. References: Australian Government. Visa Conditions. Viewed at: https://guides.dss.gov.au/guide-social-security-law/9/3. Accessed on 26th August 2017. Australian Government. Visa Subclass 837 Orphan Relative. Viewed at: https://guides.dss.gov.au/guide-social-security-law/9/2/11/330. Accessed on 26th August 2017. Australian Visa Bureau. Remaining Relative Visa. Viewed at: https://www.visabureau.com/australia/remaining-relative.aspx. Accessed on 26th August 2017. DIBP, (2017). Orphan Relative visa (subclass 837). Viewed at: https://www.border.gov.au/Trav/Visa-1/837-. Accessed on 26th August 2017. DIBP. Remaining Relative visa (subclass 835). Viewed at: https://www.border.gov.au/Trav/Visa-1/835-. Accessed on 26th August 2017. Migration Legislation Amendment (2016 Measures No. 1) Regulation 2016- clause 590.211. Migration Legislation Amendment (2016 Measures No. 1) Regulation 2016- clause 590.611.

Southern Gothic Themes free essay sample

Final Essay Tennessee William’s play a Streetcar Named Desire broke new ground in American theater. Both Streetcar Named Desired and â€Å"A Good Man Is Hard to Find† are considered Southern Gothic stories. They’re considered Southern Gothic because it comments on the state of humankind following the death of the gentile, agrarian south aid and the rise of industrialization. Also in each story the characters are reimagined Gothic genre archetypes. Quotes: Streetcar Named Desire – 1. Two-story corner building on a street in New Orleans which is named Elysian Fields and runs between the L N tracks and the river. The section is poor in like corresponding sections in other American cities, it has a raffish charm. The houses are mostly white frame, weathered grey, with rickety outside stairs and galleries and quaintly ornamented gables†. (1) 2. â€Å"Frightening, sinister shadows and reflections begin to appear on the walls, mimicking Blanche’s nervous movements. We will write a custom essay sample on Southern Gothic Themes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wild, jungle-sounding cries can be heard†. ) 3. â€Å"Her appearance is incongruous to this setting. She is daintily dressed in a white suit with a fluffy bodice, necklace and ear-rings of pearl, white gloves and hat, looking as if she were arriving at a summer tea or cocktail party in the garden district†. (3) â€Å"A Good Man Is Hard to Find’ – 1. â€Å"Anything that comes out of the South is going to be called grotesque by the northern reader, unless it is grotesque, in which case it is going to be called realistic†. ~ Flannery O’Connor 2. The road was about ten feet above and they could see only the tops of the tress on the other side of it. Behind the ditch they were sitting in there were more woods, tall and dark and deep. In a few minutes they saw a car some distance away on top of a hill, coming slowly as if the occupants were watching them†. (5) 3. [â€Å"There was a pistol shot from the woods, followed closely by another. Then silence†¦ She could hear the wind move through the tree tops like a satisfied in suck of breath†] (7)

A Comparison Of Freud And Fromm Essays - Freudian Psychology

A Comparison Of Freud And Fromm Essays - Freudian Psychology A Comparison Of Freud And Fromm Sigmund Freud was born in Monrovia on May 6,1856. He entered the University of Vienna in 1873 at the age of 17. He finished his degree in 1881. Freud died in England in 1939. He was an active therapist, theorist and writer to the very end. ( Ewen 19-20) Erich Fromm was born four years after Freud in 1900 in Frankfurt, Germany. Unlike Freud, Fromm had no medical training in his background. He received his PHD from the University of Heidelberg and later studied at Berlin Psychoanalytic Institute. Erich Fromm died March 16, 1980 in Switzerland. (Ewen 187) While Freud and Fromm were contemporaries and shared some basic beliefs, their approach to most issues varied greatly. Freuds attitude was purely scientific. Fromm desired to humanize things. Fromm accepted the importance of unconscious, biological drives, repression and defense mechanisms, but rejected Freuds theory of id, ego and superego. Fromm did not believe in specific developmental stages. He believed that the growing child slowly learns to distinguish between I and not I, through contact with the environment, notably those involving the parents.(Ewen 194) Fromm contends that personality development continues into adulthood. He believes that if a child keeps up with the increasing feelings of isolation, that anxiety can be kept to a minimal and personality development proceeds normally. Freuds well-known theory is that the personality is determined during the first five years of life. He believes we proceed through a series of psychosexual stages: oral, anal, urethral, phallic, a latency period and genital. Freud contends that the genital stage is the goal of normal development and that it represents true maturity. ( Hansen 25-26) Fromm warns against pathogenic behavior because it can damage the childs sense of reliance. He believed healthy personality is illustrated by biophilia, love, creativity and reason. ( Ewen 195-196) These characteristics compromise the productive frame of orientation. The nonproductive frames include narcissism, necrophilia, dependence, compulsive strivings for power or wealth and the mechanisms of escape. Fromm had four other nonproductive orientations that he devoted a great deal of attention to. These were receptive, exploitative, hoarding and marketing. Three of these orientations can be loosely compared to Freuds oral-dependent, oral-sadistic and anal character without the sexual implications. Freud and Fromm both believed that dreams are the royal road to the unconscious. ( Ewen 198) Fromm agreed with Freud that dreams could serve the purpose of wish fulfillment, that the days events set them off, and that a person may conceal truths in different ways. While both men believed in dream symbols, Freud believed most dreams involved childhood sexual impulses and Fromm regarded many symbols as asexual. Fromm believed that dreams could have obvious and undisguised meanings that did not have to involve childhood conflicts. To understand Fromms approach to clinical diagnosis, his theory of character must first be understood. His theory of character development was that humans are distinguished from other animals by a larger neocortex with fewer instincts. Character shapes human instinct. Human survival is not merely a matter of physical survival, humans are social animals who must relate to others, and they are spiritual animals who must infuse their lives with meaning in order to function. Humans require a sense of hope to keep from turning off. They also require caring adults in the early years to be teachers that teach them to control their fears and passions and live in harmony with others. Religion both sacred and secular can give meaning to life and give a sense of identity and rootness. Fromm accepted Freuds definition of mental health saying that it is the capacity for love and productive work. Fromm also agreed with Freud in saying that psychopathology represents a difference in degree, rather than in kind. Fromm states that besides pathogenic behaviors that neurosis is often caused by the culture in which one lives. He says that neurosis consists of a conflict between two opposing forces. Which is when our healthy innate drives toward self-realization and independence are blocked by parental or societal influences. Freud states that neurosis invariably begins in infancy and childhood, however it may not become evident until much later in life. Some causes of neurosis is a lack of physical affection, overindulgence or

Nanta essays

Nanta essays I had heard that the Korean play Nanta was a very popular play, Nanta literally means crazy cooking chef. I was fortunate enough to get a seat directly in front of the stage. I was astonished at the crowed that had shown up to see the show. The play opened with the stage being illuminated by three candles, the candles were held three figures, a woman, a muscular man, and a tall slender man. The figures placed the candles on oriental tables which had already been placed on stage. Along side the candles there were small aluminum rice bowls and chopsticks. The figures began tapping the bowls slowly and steadily the tempo picked up, creating a eerie sound. The figures blew out the candles. The tempo slowed down from all the figures tapping to just a single person The stage lights were turned on and we were thrown into a restaurant scene, where the restaurant manager had given his three best chefs the task of preparing a feast for a wedding ceremony and also help is nephew become a Nanta chef. Each chef had is or her own cutting utensil. The first, I called young boy, was the managers nephew, was a younger, smaller chef. He used razor sharp carving knives. The second, I called strong boy, was young and had a muscular build. His specialty was two hatchets. The third, I called young girl she was short and slender and used two slim narrow knives. The last I called old boy, was the oldest and tallest of the three. He also had caring knives. Thump, thump, thump, chunks of cucumber, carrot, onion, and cabbage were flung through the air. As each chef began cutting, chopping and slicing the vegetables on their mini gas stoves. The stoves not higher then the chefs waist, were equipped with wooden chopping boards, cymbals and a burring eye for cooking. The chefs began moving the stoves around the stage as if they were synchronized swimm ...

FDI in the UAE Term Paper Example | Topics and Well Written Essays - 1250 words

FDI in the UAE - Term Paper Example The government reviewed and strengthened the legal framework through the Ministry of the Economy to facilitate foreign direct investment in the economy. The government also signed free trade agreements with partners in the global economy in a move to make the economy more competitive in the global market place. Multinational companies’ preference to invest in the United Arab Emirates can be attributed to its position as a global trade hub, with outstanding performance compared to the rest of the world. The economy is one of the world’s preferred re-export destinations because of its desirable characteristics in hiring foreign labour, timeliness of shipments in reaching destination, effective cost of imports and exports, quality of air transport, port, and road infrastructure. The government facilitates foreign direct investment due to the benefits linked to it. FDI is proved to stimulate and maintain economic growth, promote technology transfer and encourage more effici ent management skills (Inter-American Development Bank, Organization for Economic Co-operation and Development, pg 12) The pie chart below shows that United Arab Emirates is the third largest foreign direct investment economy after the United Kingdom and the United States. Table 1.0 Source: Salman A. and Hui Xiao Feng (http://download-reports.blogspot.com/2011/02/gdp-growth-with-economic-stability-fdi_02.html) Forms of Foreign Direct Investment in U.A.E Foreign direct investment can basically be classified into two forms, that is, Greenfield investments and mergers investment. Greenfield investment refers to a situation where a wholly new operation is introduced in a foreign country while mergers investment involves a case where an investment seeks to merge its operation with those of an already existing investment in the foreign country. The mergers can be acquisitions, strategic alliances, or joint ventures. Foreign direct investment can further be classified into market-expansion investments and resource-seeking investments. In market-expansion investments, investment abroad is done in the in the same industry as the parent company, while in resource-seeking investment, investment abroad is done to search for large profitable markets and source inputs for a firm's domestic production process (Gregoriou & Renneboog, pg 31). Green field investment is a form of foreign direct investment where a parent business  starts a new operation in a foreign country. The parent companies undertake to construct new facilities and hire new permanent employees in a foreign country. Foreign countries often  offer incentives such as tax-breaks and subsidies to encourage Greenfield investments that benefit the developing countries through creation of jobs and technological advancement countries. However, Greenfield investment has a major setback to host countries in that, profits from operation are not reinvested or put back into the domestic economy. The profits gained fro m operations of Greenfield investors are taken back to multinational's home economy unlike local companies whose profits are re-invested into the domestic economy. Therefore, host countries do not benefit much economically but gain long term benefits from job creation, technology and managerial skills transfer (Aswathappa, pg 29). Creation of employment, technology, and managerial skills transfer is viewed to be of more advantageous to the country than loses in offering tax breaks and subsidi